Located in Cergy, Les 3 Fontaines shopping center is one of the region’s leading shopping destinations. Covering 100,000 square meters, it is home to 200 shops and restaurants. In 2024, the center welcomed 12 million visitors.
To further improve the visitor experience, Les 3 Fontaines has completed its digital wayfinding ecosystem by adding ViaDirect Mobile. The new solution complements the interactive kiosks and web map already in place. Together, they create a fully connected 360° navigation experience across every touchpoint: on-site, online, and on visitors’ smartphones.
Three Products, One Seamless Journey
Wayfinding works best when it meets visitors wherever they are, whether they’re planning a visit from home, standing in front of a directory kiosk, or walking the mall with a phone in hand. At Les 3 Fontaines, ViaDirect’s three complementary products now work in concert:
- Interactive kiosks placed throughout the center let visitors browse the directory and build an itinerary on the spot.
- ViaDirect Web, embedded directly on the center’s site, lets shoppers explore the map and plan their trip before they even arrive.
- ViaDirect Mobile extends that same map to every visitor’s smartphone, no app download required, simply by scanning a QR code.
Because all three run on the same underlying map and data, an update made in one place, a new store opening, a renamed brand, an updated floor plan, is instantly reflected everywhere. Visitors get a consistent experience no matter which touchpoint they use, and the center’s team only has to manage content once.
A Greener Mall, Powered by Mobile
Les 3 Fontaines earned BREEAM certification in 2021, in recognition of its commitment to sustainable development. As part of its ongoing efforts to reduce environmental impact, the center made the decision to eliminate printed paper shopping guides entirely, a change made possible by the arrival of ViaDirect Mobile. Signage and totems throughout the mall now carry QR codes linking directly to the interactive mobile map, replacing paper with a digital experience that’s always up to date and requires no reprinting.
Extending the Map Beyond the Mall’s Walls
Rolling out the mobile solution was also an opportunity to take the center’s cartography further. The map was redesigned to include the surrounding outdoor area, nearby shops located outside the mall itself, as well as connections to local transport. Visitors can now find their way not just between stores inside Les 3 Fontaines, but also to and from the wider neighborhood around it, making the center feel more connected to the district it belongs to.
Designed Around the Visitor
However they access it, kiosk, browser, or phone, the ViaDirect map keeps the visitor experience simple and personal. Users can view the full layout of the center and generate a personalized itinerary in a few taps. An A-Z shop list and category browsing make it fast to find a specific store or type of business, while AI-powered product search helps visitors locate exactly what they’re looking for, even if they don’t know which store carries it. Itineraries are also designed to accommodate people with reduced mobility, ensuring the experience stays inclusive and accessible for every visitor.
Full Circle
With kiosks, web, and mobile now all live, Les 3 Fontaines joins a small group of centers benefiting from ViaDirect’s complete wayfinding suite, proof that the strongest visitor experiences come not from a single tool, but from a connected ecosystem where every touchpoint tells the same story.
Ready to Elevate Your Venue’s Visitor Experience?
Whether managing a retail shopping center, ViaDirect delivers interactive navigation tailored to your architecture and operational goals.
