Enhancing the visitor experience with digital wayfinding
In a shopping center, helping visitors find their destination quickly and easily is an essential part of the customer experience. Whether they are looking for a specific store, restaurant or service, intuitive navigation makes it easier to explore the space and enjoy everything the center has to offer.
Digital wayfinding kiosks provide visitors with an intuitive and interactive way to navigate shopping centers. By combining an interactive map with step-by-step directions, they help visitors find their destination in just a few clicks while supporting a smoother flow of people throughout the center.
For shopping centers, digital wayfinding can help:
- Improve the overall visitor experience
- Make navigation more intuitive and efficient
- Reduce the number of navigation-related requests to staff
- Help visitors discover stores, restaurants and other points of interest
- Provide a modern and innovative digital service
- Keep information and points of interest up to date
- Support smoother visitor flows throughout the shopping center
Beaugrenelle: a landmark shopping destination in Paris
Since its opening in 2013, Beaugrenelle Paris has established itself as one of the capital’s iconic shopping destinations. Located along the Seine, close to the Eiffel Tower, the shopping center brings together a diverse selection of shops and restaurants covering fashion, beauty, home, gastronomy and leisure.
With a wide range of destinations to explore, providing visitors with clear and accessible information is an important part of the overall shopping experience.
To enhance its digital services and introduce new technologies into the center, Beaugrenelle partnered with ViaDirect, a specialist in digital wayfinding solutions.
Three ViaDirect Gazelle kiosks installed at Beaugrenelle
In October 2023, Beaugrenelle installed three ViaDirect Gazelle interactive wayfinding kiosks within the shopping center.
The kiosks combine an interactive map with ViaDirect’s wayfinding software, allowing visitors to quickly search for a destination and access directions directly from the kiosk.
The intuitive interface makes it easy for visitors to locate their favorite stores, restaurants and other points of interest without having to rely exclusively on static signage or ask staff for assistance.
The installation also gives Beaugrenelle a flexible digital solution that can evolve alongside its commercial offer.
Making navigation easier for visitors
The implementation of digital wayfinding at Beaugrenelle supports a more fluid and connected visitor journey.
Instead of spending time looking for signs or trying to determine where a destination is located, visitors can simply search for their destination on the interactive map and follow the proposed route.
For the shopping center, this means providing a useful digital service while creating a more modern and seamless experience for visitors.
The digital map can also be updated as the center evolves, helping ensure that information about stores, restaurants and other points of interest remains relevant.
Connecting visitors with the shopping center’s offer
Wayfinding is not only about helping people get from one point to another. In a shopping center, it can also play an important role in helping visitors discover the commercial offer.
By making stores, restaurants and other destinations easier to find, an interactive map can encourage visitors to explore more of the center and make the most of their visit.
Digital wayfinding for shopping centers
The Beaugrenelle project demonstrates how interactive wayfinding kiosks can become an integral part of the modern shopping center experience.
By combining intuitive navigation, interactive maps and up-to-date information, digital wayfinding helps shopping centers make navigation easier while providing visitors with a more connected and engaging experience.
Looking to improve navigation and visitor experience in your shopping center?
Discover ViaDirect’s interactive wayfinding solutions and create a more seamless journey for your visitors.
