Collaborating to Improve Retail Experiences
Hammerson, a leading commercial real estate group in Europe, has partnered with ViaDirect to enhance the way visitors experience their shopping centers. Focused on delivering modern and convenient retail environments, Hammerson chose ViaDirect for its expertise in digital and interactive wayfinding solutions.
To support this initiative, ViaDirect has deployed sleek and intuitive wayfinding kiosks in several of Hammerson’s flagship destinations, including Terrasses du Port in Marseille, 3 Fontaines in Cergy, O’Parinor near Paris, and Italie Deux in the heart of the capital. These interactive kiosks make it easy for shoppers to locate their favorite brands, discover new stores, and find services and amenities such as restrooms, elevators, and dining areas.
The real-time map interface is available in multiple languages and is designed to be inclusive for all types of users. Thanks to touch-screen functionality and visual clarity, it offers a fast and intuitive navigation experience.
An Interactive Map Integrated into Hammerson Websites
In addition to the physical kiosks, Hammerson has also integrated ViaDirect’s web solution. his allows visitors to plan their visit in advance, directly from home. The interactive map, embedded on each center’s website, helps shoppers browse store offerings, locate services, and even plot accessible routes for people with reduced mobility (PRM).
Key Benefits of Web Integration:
- Enhances website content
- Promotes retail and service offerings
- Supports visit planning and anticipation
- Highlights accessible entry points for PRM
Thanks to these digital tools, Hammerson has elevated the overall shopping journey. Visitors now enjoy a more seamless experience, which in turn increases foot traffic and customer satisfaction.
Contact ViaDirect today to learn more about our innovative digital wayfinding solutions and how they can benefit your business.
