Collaborating to Improve Retail Experiences

Hammerson, one of the leading commercial real estate groups, has partnered with ViaDirect to elevate the shopping experience in its centers. They have implemented innovative digital wayfinding solutions to help visitors navigate and explore these dynamic retail destinations with ease.

ViaDirect’s sleek and intuitive wayfinding kiosks are strategically placed throughout Hammerson’s centers, including Terrasses du Port, 3 Fontaines, O’Parinor, and Italie Deux.

An Interactive Map Integrated into their Websites

Additionally, by integrating ViaDirect’s web solution, Hammerson enables visitors to plan their visit in advance from the comfort of their homes. The interactive map, embedded directly on the center’s website, allows shoppers to explore the available product offerings, locate stores, and even plot accessible routes for people with reduced mobility (PRM).

This web integration of the center’s interactive maps offers multiple benefits:

• Enriches the website content
• Promotes the retail and service offerings
• Allows planning and anticipation of the visit within the shopping center
• Identifies accessible entry points for PRM

Thanks to the implementation of these digital tools, Hammerson has significantly improved the shopping experience, increasing foot traffic and customer satisfaction.
Contact ViaDirect today to learn more about our innovative digital wayfinding solutions and how they can benefit your business.