Since 2021, Les Eléis, a bustling shopping center in Cherbourg, France, has been setting a new standard for in-store visitor experience. The secret? Two state-of-the-art interactive wayfinding kiosks, deployed in partnership with ViaDirect, that have become an indispensable touchpoint for thousands of shoppers every week.

The Problem Every Shopping Center Faces

A sprawling retail environment with nearly 70 stores is exciting. However, it can also be overwhelming. Visitors who can’t find what they’re looking for don’t stay longer, they leave. That’s exactly where smart digital wayfinding makes all the difference.

A Smarter Way to Navigate Retail Spaces

ViaDirect’s kiosks give shoppers the power to orient themselves instantly, discovering dining options, locating stores, and accessing key services like personal shopper assistance and loyalty card information. The result is a frictionless experience that keeps visitors engaged, confident, and spending more time in the center.

For retail operators, this translates directly into higher dwell time, better conversion, and a stronger brand perception.

Built to Last: Hardware Engineering That Doesn’t Cut Corners

Great visitor experiences depend on reliable technology. ViaDirect’s kiosks are engineered for long-term, high-traffic performance, featuring:

• Flush-mounted metal frames for a seamless, premium aesthetic
• Active ventilation and optimized internal layouts for superior heat dissipation
• Easy maintenance access to minimize downtime
• Secure component housing for maximum protection

Technology That Pays for Itself

This isn’t just a UX upgrade, it’s a strategic investment. By reducing navigation friction, ViaDirect’s wayfinding solutions help shopping centers increase foot traffic to underperforming zones, surface new stores and services to visitors who wouldn’t otherwise discover them, and reduce reliance on staff for basic directional queries.

The kiosks at Les Eléis don’t just show visitors where to go, they actively shape how visitors explore and experience the space.

Why Leading Retail Destinations Choose ViaDirect

ViaDirect’s mission is simple: deliver technology that organizes space, removes friction, and enhances everyday life. Every solution we deploy is designed to be clear, reliable, and future-ready, built not just for today’s visitors, but for the retail environments of tomorrow.

Les Eléis is one example of how the right digital layer can transform a physical space, making visitors feel informed, welcome, and ready to explore from the moment they walk through the door.

Ready to upgrade your visitor experience? Discover how ViaDirect’s interactive wayfinding solutions can work for your retail environment.