Since 2021, Les Eléis, a bustling shopping center in Cherbourg, France, has been setting a new standard for in-store visitor experience. The secret? Two state-of-the-art interactive wayfinding kiosks deployed in partnership with ViaDirect. Today, they have become an indispensable touchpoint for thousands of shoppers every week.

The Problem Every Shopping Center Faces

A sprawling retail environment with nearly 70 stores is exciting. However, it can also be overwhelming. Visitors who can’t find what they’re looking for don’t stay longer, they leave. That’s exactly where smart digital wayfinding makes all the difference.

A Smarter Way to Navigate Retail Spaces

With ViaDirect’s kiosks, shoppers can orient themselves instantly. For example, they can discover dining options, locate stores, and access key services such as personal shopper assistance or loyalty card information.

As a result, the experience becomes seamless and stress-free. Visitors feel more confident, stay longer, and explore more. In turn, retail operators benefit from higher dwell time, better conversion rates, and a stronger brand perception.

Built to Last: Hardware Engineering That Doesn’t Cut Corners

Of course, great experiences rely on reliable technology. That’s why ViaDirect’s kiosks are engineered for long-term, high-traffic performance. They include:

• Flush-mounted metal frames for a seamless, premium aesthetic
• Active ventilation and optimized internal layouts for better heat dissipation
• Easy maintenance access to reduce downtime
• Secure component housing for maximum protection

A Fresh Experience: UI Renovation in 2026

This year, Les Eléis took a step further by modernizing the user experience of its kiosks with a complete UI redesign. The new interface brings a cleaner, more intuitive, and visually engaging experience, making navigation even faster and more enjoyable for visitors.

This refresh not only enhances usability but also aligns the kiosks with the latest digital standards, offering a more dynamic and immersive interaction.

Technology That Pays for Itself

This isn’t just a UX upgrade, it’s a strategic investment. By reducing navigation friction, ViaDirect’s wayfinding solutions help shopping centers increase foot traffic to underperforming zones, surface new stores and services to visitors who wouldn’t otherwise discover them, and reduce reliance on staff for basic directional queries.

The kiosks at Les Eléis don’t just show visitors where to go, they actively shape how visitors explore and experience the space.

Why Leading Retail Destinations Choose ViaDirect

ViaDirect’s mission is simple: deliver technology that organizes space, removes friction, and enhances everyday life. Every solution we deploy is designed to be clear, reliable, and future-ready, built not just for today’s visitors, but for the retail environments of tomorrow.

Les Eléis is one example of how the right digital layer can transform a physical space, making visitors feel informed, welcome, and ready to explore from the moment they walk through the door.

Ready to upgrade your visitor experience? Discover how ViaDirect’s interactive wayfinding solutions can work for your retail environment.