Shopping malls and commercial real estate hubs face constant challenges in managing complex visitor flows, optimizing operational costs, and boosting store visibility. Since 2015, ViaDirect has accompanied Klépierre across its European portfolio (including major sites like Belle Épine and Val d’Europe).

At Alexandrium Shopping Center in Rotterdam, Netherlands, this partnership evolved into a multi-year benchmark for smart indoor navigation. What began as a traditional deployment expanded into a strategic, data-driven ecosystem. By combining high-end hardware, optimized kiosk placements, V4 software upgrades, and mobile extension via QR codes, Alexandrium transformed into a top-performing digital hub within ViaDirect’s global network.

6+ Years of Continuous Technological Evolution

2015 – 2018: Portfolio Rollout & Launch
├── Klépierre European partnership rollout begins (2015)
└── Strategic wayfinding installation launched at Alexandrium (2018)

2019 – 2023: Optimization & Hardware Modernization
├── Analysis of foot-traffic patterns
├── Streamlining: Initial 7 kiosks consolidated to 4 strategic touchpoints
└── Hardware upgrade: Premium Gazelle kiosks in Corian Black finish

2024 – Present: Software V4, Mobile Expansion & Global Recognition
├── Deployment of Software V4 & custom Klépierre corporate UI (Early 2024)
├── Full rollout of VD Mobile (QR-based wayfinding, no app download)
└── Awarded Top 100 Global Champion (June 2024: ~155,000 annual queries)

Key Pillars of Digital Transformation

1. Hardware & Layout Optimization

• Data-Driven Network Consolidation: Initial operational assessments led to streamlining the initial 7 kiosks down to 4 strategically placed touchpoints. Aligning touchpoints with real foot-traffic flows increased interaction density per screen while lowering overall hardware overhead.
• High-End Gazelle Kiosks (Corian Black): Upgraded furniture features a premium Corian Black finish. This provides maximum durability for high-traffic environments while matching Klépierre’s refined design aesthetics.

2. Software V4 & Customized User Interface (UI)

• Performance & Speed: Upgrading to ViaDirect Software V4 ensured instantaneous map rendering, faster multi-touch response times, and intuitive multi-level 3D maps.
• Brand Alignment: Integrated Klépierre’s updated corporate graphic interface (delivered early 2024), offering shoppers a seamless visual experience consistent with Klépierre’s European properties.

3. Phygital Mobility: VD Mobile Extension

• Sales Benchmark: This phygital integration serves as a commercial reference case globally to demonstrate kiosk-to-mobile wayfinding synergy.
• App-Free Mobile Navigation: Integrated QR codes across physical kiosks, allowing shoppers to scan and take interactive 3D itineraries directly onto their smartphones without downloading any application.

Measurable Results & Search Analytics

Metric / KPI	Operational Result	Business Impact
Global Network Rank	Top 100 Global Champion (June 2024)	Ranked among ViaDirect’s top-performing worldwide installations.
Daily Engagement	630 daily queries	High visitor adoption and continuous digital interaction.
Annual Volume	~155,000 queries per year	Proven reliability and sustained ROI over time.
Top Destination Searches	Primark, Zara, HEMA, Albert Heijn, McDonald’s	Boosts foot traffic and visibility for anchor tenants.
Top Service Searches	Public Restrooms (2theloo), Customer Service	Reduces visitor confusion and relieves front-desk staff workload.

Why Leading Real Estate Groups Partner with ViaDirect

• Long-Term Operational Support: Beyond initial installation, ViaDirect provides continuous software updates, regular maintenance, and network adjustments driven by analytics.
• Universal Accessibility: Features native PMR modes, inclusive routes for people with reduced mobility, and multi-language UI support.
• Proven Global Footprint: Guiding +3 million users per month across 35+ countries with 400+ delivered projects and 1,200+ kiosks installed globally.

Ready to modernize your venue’s visitor journey?

Explore ViaDirect Wayfinding Solutions or contact our team to schedule a custom demonstration