Since establishing its Mexican subsidiary in 2017, ViaDirect has been driving the digital transformation of high-traffic spaces across Mexico.
The project began with the first installations of interactive kiosks. For example, one of the first projects was Torre Manacar in Mexico City. Since then, ViaDirect has developed a strong network of more than 30 equipped assets across the country.
Today, this presence covers several industries. These include shopping centers, lifestyle malls, and luxury resorts.
Moreover, over nearly a decade in the Mexican market, ViaDirect has built strategic partnerships with leading real estate developers, investors, and hospitality groups. These include GICSA, Thor Urbana, Citelis, Fibra Shop, Pulso Inmobiliario, MRP, Frisa, DMI, and Hyatt.
Omnichannel Innovation Adapted to Every Industry
Digital wayfinding in Mexico responds to the changing needs of high-traffic spaces. That is why, ViaDirect combines different technologies to make navigation easier for visitors and guests.
The solution integrates interactive hardware with mobile tools accessible through a QR code. In addition, users can access maps without downloading an application.
In this way, each space can adapt its wayfinding experience to its own visitor flows. At the same time, users can access information from different devices and points along their journey.
1. Shopping Centers and Lifestyle Malls
In shopping centers, ViaDirect solutions help visitors find stores, restaurants, and services more easily.
Moreover, interactive maps can improve brand visibility. At the same time, they can help optimize visitor circulation and increase dwell time within the space.
Therefore, wayfinding becomes a tool that connects visitor navigation, user experience, and commercial objectives.
- Grupo GICSA: Large-scale deployment of ViaDirect Mobile across 10 shopping centers, including Forum Buenavista, Paseo Interlomas, and Arcos Bosques in Mexico City; Grand Outlet Riviera Maya in Cancún; Explanada Puebla; La Isla Mérida; Paseo Querétaro; Forum Cuernavaca; Forum Culiacán; Explanada Culiacán; and Explanada Pachuca.
- Thor Urbana: Implementation of downloadable-free interactive mobile maps at lifestyle destinations such as Town Square Metepec, Marina Puerto Cancún, Landmark Guadalajara, and The Park San Luis Potosí.
- Citelis: Advanced mobile wayfinding at Espacio Las Américas in Morelia and Esfera Monterrey.
- Fibra Shop: Deployment of high-durability interactive kiosks (Gazelles, MediaMe, and custom-built models) at Distrito La Perla in Guadalajara, Puerta la Victoria in Querétaro, Plaza Cibeles in Guanajuato, and Galerías Mall in Hermosillo.
- Pulso Inmobiliario: Landmark projects featuring customized interactive kiosks at Torre Manacar, a pioneering project since 2017, and Encuentro Oceanía in Mexico City.
- Other Key Projects: Presence in high-traffic destinations such as Mundo E (Frisa), Forum Tlaquepaque (Parks), Plaza Andares (DMI), Fashion Drive and Paseo San Pedro in Monterrey, and Sentura Tlalnepantla (Iurbana).
2. Hospitalidad & Resorts de Lujo:
A notable example is Secrets & Dreams Bahía Mita, in Puerto Vallarta / Riviera Nayarit.
At this resort, Hyatt implemented a hybrid ecosystem. The solution combines Gazelles kiosks with mobile wayfinding through ViaDirect Mobile.
In this way, guests can access information from physical touchpoints. In addition, they can continue their journey from their own mobile devices.
Therefore, technology supports visitors throughout different stages of their experience.
- Hyatt Hotels: Implementation of a hybrid ecosystem combining Gazelles kiosks with ViaDirect Mobile at the Secrets & Dreams Bahía Mita resort in Puerto Vallarta / Riviera Nayarit. This way, guests can access information from physical touchpoints and continue their journey using their own mobile devices.
An Integrated Platform for Asset Management
Digital wayfinding in Mexico does more than improve the visitor experience.
In addition, it can help property managers manage their assets more effectively. To support this, ViaDirect provides tools that connect property information across different digital channels.
- Hybrid ecosystem: Combination of interactive kiosks at strategic locations and real-time mobile wayfinding.
- Centralized management: Simultaneous updates of maps, tenant directories, events, and announcements across multiple properties from a single platform.
- Indoor geolocation (Blue Dot): Step-by-step guidance for accurate navigation across large-scale venues.
- Traffic analytics: Valuable data on visitor movement patterns and the most frequently used routes to support commercial and marketing decisions.
Continuous Innovation for the Spaces of the Future
Almost ten years after beginning its operations in Mexico, ViaDirect continues to develop solutions that improve the visitor experience.
The company works across different industries and property formats. This includes, among others, large retail complexes, shopping centers, and luxury resorts.
Moreover, combining interactive kiosks, mobile maps, and geolocation makes it possible to create more connected wayfinding experiences.
The goal is simple: to help people find what they are looking for quickly and intuitively.
At the same time, these technologies provide new tools for property managers. In this way, digital wayfinding becomes much more than a navigation tool.
It can also contribute to improving the visitor experience, increasing dwell time, and optimizing property management.
Ultimately, intuitive and connected wayfinding can create value for both visitors and property operators.
