Gruppo SAVE operates a premier network of airports across northeastern Italy, including Venice Marco Polo (VCE), Treviso Antonio Canova (TSF), and Verona Valerio Catullo (VRN). With the Milano Cortina 2026 Winter Olympics driving a massive surge in international passenger traffic, the group needed to modernize its wayfinding infrastructure on a critical deadline.
The challenge? Deliver a seamless, premium navigation experience capable of scaling from their busiest international hub to smaller regional airports, all within a compressed timeline. Gruppo SAVE selected ViaDirect to lead this network-wide digital transformation.
Venice Marco Polo: The Multi-Channel Flagship Deployment
As the group’s largest hub, Venice Marco Polo required a complete, multi-channel indoor navigation ecosystem designed for total inclusivity, notably supporting passengers with reduced mobility (PRM).
To secure a flawless launch ahead of the Winter Games, ViaDirect strategically phased the rollout. ViaDirect Mobile and ViaDirect Web were fast-tracked for early delivery, giving passengers access to interactive maps on their personal devices and the airport website before the physical kiosks went live
A strict retro-planning schedule synchronized operations between the airport’s local teams and ViaDirect’s remote experts, ensuring the hardware setup and real-time API integrations met every milestone seamlessly.
The Venice Digital Wayfinding Ecosystem:
- 4 Gazelle 43″ Interactive Kiosks: Landscape, wheelchair-accessible hardware strategically placed at key arrivals and departures zones, backed by an extended hardware warranty.
- 3D Wayfinding Software: Mapping up to 280 destinations and points of interest across complex multi-floor, air-side, and land-side spaces in both Italian and English.
- ViaDirect Mobile (QR-Based): Instant access to the 3D map on smartphones, no app download required.
- ViaDirect Web (iFrame): High-fidelity maps embedded directly into the airport’s website for effortless pre-trip planning.
- Live Data Connectors: Kiosks display real-time flight information, alongside live security and passport control wait times.
- Autonomous CMS & Supervision: A user-friendly back-office empowering airport staff to update retail promotions and info pages instantly, supported by ViaDirect’s 24/7 remote monitoring.
Scalability in Action: Light Configuration for Treviso and Verona
With Venice successfully live, Gruppo SAVE leveraged ViaDirect’s flexible platform architecture to scale the solution to its regional airports. By replicating the original project structure and technical framework, onboarding times were significantly reduced.
| Airport | Configuration Type | Scope & Key Features |
| Treviso Airport (AerTre S.p.A.) | Software-Only Model | • 3D wayfinding covering ~50 POIs adapted for PRM passengers. • ViaDirect Mobile (QR code) & Web Map integration. • Unified CMS backend for independent data updates. |
| Verona Airport (Catullo S.p.A.) | Scaled Software Model | • High-density 3D map covering 50 to 75 POIs across 3 floors. • Multi-floor terminal navigation with full mobile and web accessibility. |
A Network-Wide Platform Built to Scale
The Gruppo SAVE rollout perfectly illustrates how a single, robust wayfinding platform can adapt to diverse operational needs.
Whether deploying a heavy phygital infrastructure with interactive kiosks and live data streams at an international hub, or activating agile, hardware-free mobile maps for regional terminals, ViaDirect delivers a standardized traveler experience with zero unnecessary re-engineering.
Why Transport Hubs Choose ViaDirect
- Dedicated Co-Accompaniment: Structured technical retro-planning and continuous remote supervision to keep your infrastructure running at maximum efficiency.
- Proven Agility: Phased software-first deployment strategies that respect absolute deadlines like the Olympic Games.
- Cross-Platform Consistency: A unified user experience spanning interactive kiosks, native website iFrames, and instant mobile QR links.
