Since 2014, O’Parinor has equipped its 9 digital kiosks with ViaDirect’s interactive wayfinding solution. More than a decade of collaboration demonstrates how a well-designed wayfinding system can become a long-term strategic asset for shopping centres.
O’Parinor, a landmark destination in the Paris region
Managed by Hammerson, O’Parinor is a regional shopping centre located in Aulnay-sous-Bois, north-east of Paris. Since its opening in August 1974, the centre has grown significantly. Today, it offers 90,000 sqm of retail space and welcomes around 12 million visitors every year.
The centre is home to more than 210 establishments, including shops, restaurants and fast-food outlets. In addition, visitors can enjoy a Carrefour hypermarket, a 14-screen multiplex cinema and extensive parking facilities.
An active solution, continuously evolving
O’Parinor initially deployed ViaDirect’s solution using custom-designed kiosks. Since then, the centre has continued to invest in the visitor experience. Most recently, it upgraded the software to the latest ViaDirect V4 version.
The new interface features an enhanced map design. Store names now appear directly on the floor plan blocks, making navigation clearer and more intuitive. As a result, visitors can find their destinations more quickly.
Meanwhile, the 9 digital kiosks remain strategically positioned across both levels of the centre. This ensures optimal visibility and coverage throughout the shopping journey.
Key features of version V4
The ViaDirect V4 software installed at O’Parinor offers a comprehensive set of tools designed to enhance the visitor experience and support the centre’s commercial communication:
Navigation and accessibility
An interactive 3D map across two levels, step-by-step itinerary search, and display of accessible routes for visitors with reduced mobility (PRM). Visitors can zoom in and out, rotate the map and consult the interface in French or English.
Events and promotions
The system actively highlights current offers, turning the kiosks into a real-time promotional communication channel. This feature allows O’Parinor to showcase its retailers and strengthen its loyalty programmes directly from the wayfinding point.
Transport and practical services
A quick-access button for practical services lets visitors locate ATMs, restrooms, reception and other service points within the centre. The integration of transport information makes arrival and departure easier, addressing a genuine need for visitors travelling from across the greater Paris area.
Store search
Visitors can search for establishments by category or in alphabetical order to quickly find what they are looking for.
A lasting partnership built on trust
The fact that O’Parinor has been working with ViaDirect for over 10 years is no coincidence. The ability to update the solution without replacing existing infrastructure allows shopping centres to maximise their investment and adapt to evolving visitor expectations with each new version.
ViaDirect equips centres across Europe with tailored digital wayfinding solutions, designed to showcase the retail offer and enhance the experience of every visit.
